I include the terms, “Guilt-Free” in as much of the dental advertising for private clients as possible.
Why?
People generally carry around a tremendous amount of guilt not having been to the dentist in some time. It’s THIS market segment that has the most need, which translates into have the most opportunity for dentists. You see, it’s this group that knows better, but life gets in the way and prevents them from taking care of themselves. They harbor guilt for not taking care of their body, particularly, their teeth.
That doesn’t mean you say one thing in your advertising and then, do another when they arrive. If the office cannot handle with certainty, interacting with patients without throwing blame, guilt, etc. around, then, it’s not a good strategy.
On the other hand, if your office is really good at putting new patients at-ease, and relieving them of guilt and you’re just happy to have them at your practice, then, this “Guilt-Free” strategy works very well.
My “Guilt-Free” postcard is one of several proven postcards you can choose to send to prospective patients around your office.
Today I was at the SofTouch office and noted the last patient of the day was a respondent to the last Guilt-Free postcard I sent in 2009. She’s had a little of $2,500 worth of work done, and today, started 2 crowns.
These little advertising pieces really work.
To learn more, just schedule a free consultation, here.