Sadly, many business decisions are made absent clear thinking – or, in other words, “accurate thinking.” It’s a term I first heard from an early mentor, Dan Kennedy.
During “tough” economic times, it’s common to see decisions made that dramatically affect long-term equity while sacrificing healthier short-term cash-flow…not all factors are given equal consideration – knee jerk reactions dealing only with short-term numbers, often rule.
Read more about marketing/advertising decisions involving “Accurate Thinking,” here, at my blog.