Butts In Ops

The Butts In Ops Comprehensive Marketing Program (BIOCOM) is now full. However, I am accepting applications to start in February 2011. To learn more, click here to download a 12-page PDF file, a Special Report, on how you too, can increase your production and collections.

If you’re wanting to generate $20,000 to $40,000 or more, per week, in production and collections, you’ll want to pay very close attention to this completely renegade approach I’ve personally developed and perfected over the last 15 years, to flood any dental office with all the new patients you can handle. GUARANTEED. To learn more, [...]

Yellow Pages, Internet Advertising, Newspapers, Postcards…What Do I Do To Get More New Patients? This is a common question asked by most dentists looking to grow their practice, especially as the economy tightens and kind of sort of tries to recover. There are ever-more ways of communicating with potential patients, especially given the wide-ranging reach [...]

Sadly, many business decisions are made absent clear thinking – or, in other words, “accurate thinking.” It’s a term I first heard from an early mentor, Dan Kennedy. During “tough” economic times, it’s common to see decisions made that dramatically affect long-term equity while sacrificing healthier short-term cash-flow…not all factors are given equal consideration – [...]

I wrote this blog post recently for my other website, the Business Anarchist. Feel free to post your comments. You’ll quickly see where my thoughts about Social Media are headed. At the worst, it’ll be highly entertaining for you! Enjoy… =================== [WARNING: What ensues is more time devoted to social media than it deserves. It's [...]

We’re 10 days into February and the year’s taking off like a top-fuel dragster and I’m having a blast! If you’re considering Private Client Status here at Butts In Ops (aka Jerry Jones Direct), where you have me personally working 1:1 with you on a practice newsletter, postcards, PR strategy, etc. (virtually ANY marketing and [...]

I include the terms, “Guilt-Free” in as much of the dental advertising for private clients as possible. Why? People generally carry around a tremendous amount of guilt not having been to the dentist in some time. It’s THIS market segment that has the most need, which translates into have the most opportunity for dentists. You [...]

Starting February 2nd, I’ll be conducting 3, 1-hour teleseminars, at absolutely NO CHARGE. They will take place Tues, Wed and Thur, February 2nd, 3rd and 4th, from 3PM to 4PM Pacific (6PM to 7PM Eastern). Here are the date/topics: Tuesday, February 2nd: How to use Postcards to Double, Even Triple New Patient Flow in 48 [...]