There’s a lost art available to you now, today, that can literally drive demand for your dental services through the roof!
If you’re interested in having a stack of patients waiting to get in to your office, direct mail letters is solution to consider.
Copywriting, or salesmanship in print, is what will “move” prospective patients to make that call – to pick up their phone and take a gamble on having YOU become their new dentist.
I’ve written hundreds and hundreds of letters over the last 14 years that do just that – create a surge of demand for YOUR services, no matter where you live. No matter what kind of “city” you’re in, no matter what kind of patients you seek – yes, even if your patients are “too sophisticated” to fall for direct mail gimmicks.
Here in Salem, Oregon, some of the wealthiest folks in and around the area are patients at SofTouch Family Dental. Why? We “suckered” ‘em in by using direct mail. (That’s “tongue-in-cheek” in case you were wondering!)
You see, direct mail is about removing the barriers all of us have about buying or trying a certain product or service.
Selling an appointment via direct mail for dentistry is no different than me selling you on postcards or newsletters via direct mail. The very same psychological triggers are affected and tripped. It’s all about basic human emotions (fear of loss, greed, desire and in a lot of cases, people are just tired of the pain and want a change.)!
And, the pain can be invisible or visible. It doesn’t matter.
That’s why direct mail (letters OR postcards) can be and are so effective, even in today’s “gotta get it now” Internet-linked society.
Some things never change. Direct mail is one of those.
To pack your practice – or get some Butts In Ops, submit your New Client Application now!