Also known as FSIs, this is one of the most powerful and least expensive ways to utilize what remains of the strength of newspapers…
Most newspapers allow you to target your area by zip code or “region.”
Pricing for FSIs is generally from 5 cents each to 15 cents each for printing, insertion and delivery.
Paper “type” is ranges from cheap to heavier, high-quality stock, and, full-color or single color options are available.
This is one of my favorite ways to generate new patients with newspapers (2nd only to Press Releases!).
To learn more, contact me (jerry@jerryjonesdirect.com or jerry@buttsinops.com). We’ll spend some time going over what you’d like to achieve and if FSIs might be a possible solution.
Here’s a sample FSI I’ve used many times to pave a way to the front door of my own practices:
(Please note, unless a ClearPath member, this material is considered intellectual property and protected under federal copyright law, so please don’t use or steal unless appropriate licensing fees, etc. have been remitted.)