Postcards are responsible for more new patients in dental offices than probably any other piece of direct mail or any other method (including the Internet at this point!) available today.
[WARNING: Beware of "off-the-shelf" postcards...most available today are not written by professional copywriters that have test mailed well over a million postcards and other direct mail pieces specifically for the purpose of putting a paying patient in the chair.]
The power of postcards is limited only to your use! A few benefits:
- They’re scalable – want more new patients, mail more postcards (and they get more economical when you mail more!)
- You can test different offers simultaneously and choose the best one to “ramp up” your efforts
- You can test different colors (yes, COLOR makes a difference in response rates!)
- Total control on mailing dates, targeted audience (You choose your mailing list, who is to receive your postcard, what neighborhood, what household income levels, homes & apartments or just homes, and much more.)
- SYSTEMIZE. Postcards are cool because you can set them up in a system and let automation take care of the rest! Successful businesses are all about Systems. Marketing Systems are KEY to a high-profit business.
To learn more about how you can put postcards to work in your practice, just get in touch with me here at Butts In Ops! Or, submit a New Client Application and we’ll get started.
* AmazingMail has pricing 25% to 30% higher on comparable items. Plus, their pricing does not include a both geo and demographically targeted list of prospects. All ButtsInOps postcards are priced to include a mailing list to your specifications. (As of 1/4/2010.) See my blog post about this, here.